How to Get Media Attention for Your Firm | How to Get Free Publicity
One way to drive qualified prospects right to your front door is to promote your practice to the Media. When the Media quotes you in a story, you gain instant credibility which generates interest in what you do and how you help your clients. Now, it's not easy to get Media attention. The Media is bombarded with emails and messages daily from people selling their wares. But there is a way to get your foot in the door…
Imagine having the media come to you for commentary when big financial stories break
Imagine gaining new leads and prospects because they read about you or saw you on TV
Imagine having the respect and admiration of your colleagues and peers
To be a credible resource for the media, you will have to create unique content on your custom website such as articles, reports, and white papers written by you. You will need to send Press Releases on a consistent basis so that the media becomes accustomed to who you are and what you stand for. Your goal for this strategy should be to produce content written by you and articles written about you.
Example:
Let's say that you are an advisor who targets high net worth business owners, specifically home builders and architects specializing in Green Building. Your website lists articles you have written about how you help this niche solve their unique problems. Your bio contains a section that talks about the unique industries you work with. An article is written about you, appears in the local newspaper, and talks about how you specialize in the Green Industry. Who do you think the home builders in your area will call on Monday morning? You!What are the benefits of Implementing a Media Strategy?
- Recognition – By being known in the media you will receive recognition from prospects, clients and the media for your expertise. Imagine being recognized by the general public due to media exposure about your expertise.
- Credibility - People will believe what others write and say about you far above what you write and say about yourself. Getting quoted in newspapers and magazines is a huge credibility booster.
- Lead generator – You will find that prospects contact you wanting to learn more. No beating the bushes trying to stir up interest on your own.
- Pre-sold – Prospects will be pre-sold and will hire you because they will have already read about you and
Media Relations is an important part of a good Marketing Plan. But figuring out a strategy process or implementation plan is the tricky part.
- How do you contact?
- What do you say?
- How do you get this strategy to work?
Purchase my MEDIA PROGRAM and learn:
- How to determine what is newsworthy and what is not
- When to send a Press Release
- How to write a Press Release
- How often to send Press Releases
- How to send Press Releases
- 3 things you shouldn't do when sending Press Releases
- Review sample Press Releases
- Media resources – how to get reporters to call you
- How to develop a Media List
- 10 Ways to Attract the Media
- 5 things you shouldn't do in your Media Strategy (too many advisors do these things so you'd better learn not to
- One website strategy that will BOOST your results to high heaven
- How to reach your Ideal Clients
- How to start implementing these tactics
What is the cost for this Media Program?
COMING SOON!
Regular Price $299.00
Introductory Price $79.00
For a limited time only
MONEY BACK GUARANTEE*** If you hired me for six months to work on designing a winning Media Plan you would spend over $2,500.00. By purchasing this program, you are learning what the most successful financial advisors already know. It took me years and years to discover all this information. You will cut years off your learning curve!
So take action today! Say "yes" to this offer.
What happens after I click on the Purchase Now link?
- You will go to a secure shopping cart page on our secure server where you will enter your credit card information.
- After paying, you will be directed to the Thank You Page where you will download all the product pieces.
Questions?
Click here to send an email or call us at 480-922-1723
What if I need help with my marketing strategies?
Suzanne is available to consult for a fee with you if you need additional assistance. Suzanne will also credit your course fee if you decide to hire her as your coach.My Personal Guarantee!
If you're not completely satisfied with the Media Program after completing the course and using the tools — I'll return your money!
I'm 100% confident that my package will be the absolute best, most complete and most useful system.
More than that, I'm confident that if you employ all the techniques and resources I share with you, you'll gain a noticeable amount of new business over the next year and beyond.
So if the system isn't everything you were expecting, and all my tips and resources don't produce the results you were looking for, just ask me for a refund within three months of your purchase.
No reason needed. No questions asked.Bonus Reason to purchase today! You are purchasing this program to improve your business, therefore your purchase is 100% tax deductible. That makes this an even better deal -- you really can't lose!
Hire me as your Business Coach
Achieve your goals! Serious, motivated advisors please complete the Complimentary Consulation Form. You'll grow personally and professionally and you'll take full responsibility for your success.
Suzanne Muusers
ICF-Credentialed
Business Coach
Prosperity Coaching LLC
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