
How to be a Million Dollar Financial Advisor – 3 Personality Traits for Financial Success
"Success is a state of mind. If you want success, start thinking of yourself as a success." Dr. Joyce Brothers
The definition of success varies with each of us. What does success mean to you? Is it a 100 million AUM practice with million dollar revenue? Is it a happy home life? Is it friends and family? Is it happy clients? Is it having the money to take time off to travel the world?
I've been coaching financial advisors since 2004 and I've learned that successful advisors have specific success traits that take them to the top of their profession. Knowing these traits and putting them into practice is the secret to your success. This article focuses on three personality traits that will help you create a million dollar practice.
The Ability to Handle Fear
There is plenty of information to help you be successful. It's not the information that will lead to success it's the successful implementation of that information. But sometimes fear holds us back from doing the difficult things. Public speaking is one of those difficult things.
John came to me two years ago gung ho and ready to take on the world. He said he was willing to do what it takes to reach his goals. The one thing I could not get him to do initially was to take control of his fear of public speaking. It took time, but we were able to overcome this fear by facing it and working past it. Today John uses public speaking regularly in his marketing plan. His is perceived as an industry expert, has his own radio show, is interviewed by the media consistently, and gives seminars to his ideal clients. His close ratio is 90% and he has achieved the success he was seeking. He learned to face his fear, work on it, and overcome it. What are your fears?
A Willingness to Invest - In Themselves
An advisor who is unwilling to continually invest in himself is an advisor who will not grow. When you don't grow you fail to attract new business. Having an inquisitive nature and desire to be the best in your industry will give you the momentum that will carry you to the top.
Most top advisors you read about have a business coach they have worked with for years. Some may not tell you this because they consider their coach to be their secret weapon. This is why I don't receive as many referrals as I would like. Financially successful advisors think that if they tell their advisor friends they have a coach, they will lose their competitive advantage.
Steve is a Registered Investment Advisor who the principal of his own firm with $300 million AUM. He has coached with me for years. He uses our time to work on his practice weekly. I am his business partner and confidant who looks out for his best interests and pushes him to do more than he would do on his own. I help him to see things he can't see. It's the old "Can't see the forest for the trees" scenario. What are you missing in your forest?
Persistence and a Never Give Up Attitude
Success doesn't come easily or quickly. Any advisor looking for a quick fix or magic marketing tactic that will bring him a million dollar practice without much work is not living in reality. Building a successful practice takes time and persistence. I love the Thomas Edison quote "Opportunity is missed by most people because it is dressed in overalls and looks like work."
You have to be willing to do the work that gets you out of your comfort zone and into the limelight. Creating a great Marketing Plan with 5-7 tactics and then working the plan for a minimum of six to twelve months is a winning strategy. Work and persistence pays off.
Conclusion:
Take a good look at yourself and find where you need to invest. Imagine the sense of accomplishment you will feel when you do something difficult and find success. There's no better feeling to know you have what you want because you did something others are not willing to do. Feel the fear and do it anyway! And keep on trying.
Next Steps
Purchase my Financial Advisor Marketing Course and create a new Marketing Plan that will bring you new clients and new assets. At the end of the course you'll receive 4 sample financial advisor business/marketing plans to help you create your own custom plan.
There's no risk at all as I offer a money back guarantee. If you're not satisfied for any reason, just ask for a refund within three months of purchase.
What you'll learn:
- Where you need to start if you want a high revenue practice
- The magical number of clients you need (BTW - it's not what you think)
- How many prospects you need in your pipeline
- How many new clients you need monthly and yearly
- Assets under management you need to reach for
- Optimum age of clients you should be targeting
- Ideas you can implement today to bring in new assets under management
- What percentage of your time should be spent meeting with clients and prospects
- Where 80% of your income will come from
- Eight wealthy markets to target and key issues to consider
- The richest markets to target
- The most underserved markets to target
- Specific action steps to take to target a particular market
- What types of clients you should turn away
- How to spot an Ideal Client
- Specific steps to duplicate your Ideal Clients
- How to get more assets from existing clients
- How to reach for money in motion
- The minimum fees clients should be generating for you to be profitable
- One catchy marketing strategy that can position you uniquely in the marketplace
- How to manage your client relationships effortlessly
- How long it takes to build a million-dollar practice
- Asset minimums you need to be successful based on years in the business
- Daily actions you need to take to be financially successful
- 50 examples of financial advisor taglines
- Steps to take to create a referral strategy that runs effortlessly
- What you need to do to re-position your practice
- The amount of time you should spend marketing
- Marketing tactics that work and those that don't
- How to create a 30 second commercial or elevator pitch that will send clients to your door in droves
What if there were a way to get all the clients you want?
There is a way! Learn from a coach who has worked with advisors day in and day out since 2004. She has learned what works and what doesn't. She knows the short cuts and the ins and outs. This course has exactly what you need to leverage your time and talents to create the practice you've dreamed of for years.
What is the cost for this Marketing Plan E-Course?
Regular Price $599.00
Introductory Price $199.00
For a limited time only
MONEY BACK GUARANTEE
*** If you hired me for six months to work on designing a winning business and marketing plan you would spend over $2,500.00. By purchasing this system, you are learning in ten weeks what the most successful financial advisors already know. It took me years and years to discover all this information. You will cut years off your learning curve with the FOUR example business plans provided.
Don't wait any longer to create your ideal practice
- This Marketing E-Course has everything you need to be successful. If you continue doing what you're currently doing, you will get exactly what you have now.
- What price can you put on cutting out years and years of needless action and activity when you can get all the good stuff directly from the horse's mouth?
So take action today! Say "yes" to this offer.
What will YOU GET out of using this Marketing Plan Course?
- Learn how can you "live your dream" through a big vision
- Create Million Dollar Goals that will grow your business
- Learn how successful people get it all done
- Re-work your brain to be more efficient with your time
- Learn how to focus on money making tasks
- Build a highly successful PRACTICE that supports you in living a good life
- Create marketing activities that are focused and don't waste your time
- Study the many EXAMPLES provided to learn the secrets wealthy financial advisors owners already know
WHAT'S included in this Marketing Plan Course?
Everything you need to create your dream FINANCIAL ADVISORY PRACTICE
One lesson per week every week for ten weeks starting with your first lesson today after you have paid for your course.
This is what you get:
Visioning - Setting Up Your Ideal Financial Advisory Practice |
What will your ideal practice look like in 5 to 10 years?
What are your business values? What is your Mission Statement? |
Million Dollar Goals For Financial Advisors – What Do You Want To Achieve? |
Make big goals like “Achieve 100 million in assets under management within 7 years”. We will work on creating big detailed goals that go deeper than the surface. |
Routines of Top Producers - How Are You Spending Your Time? |
Top Producers didn’t get to the top by accident. They have routines that allow them to get things done. You will work on implementing top producer routines into your practice. |
The 150 Rule – Categorize Your Clients and Then Create a Client Service Matrix |
You will create a spreadsheet showing your A, B, and C clients, investible assets, income, and occupation. Then you will create a Client Service Matrix. Wealth managers maintain contact with their best clients 15.4 times per year. How often do you contact your clients? |
Niche Marketing – The Ultimate Effortless Marketing Tactic |
You will learn how to identify up to three profitable niche markets and how to tell the difference between affluent clients and wealthy clients. |
Creating Your Ideal Client Profile – Understand Your Ideal Clients
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Who do you market to? We will zero in on your ideal client, where to find them, and define their needs. Once you do that, you will have a solid foundation to plan your marketing efforts. |
Ideal Client Interview Form - How to Duplicate Ideal Clients |
Now it's time to interview your ideal clients and ask for referrals to new clients. This form will give you the step by step details on how to go about this process. |
Training Your Clients to Send You Referrals |
Sixty-five percent of wealth managers with an average annual income of $881,000 request referrals regularly. How often do you ask for referrals? |
How Advisors Can Stand Out in a Crowded Marketplace |
What do you do best? What is your unique strategic position? What strategies will make your unique qualities stand out?
Additional resources: Financial Planner Taglines, How to Write Your 30 Second Commercial |
Marketing Guide: Marketing Tactics for Your Financial Advisory Practice |
The financial services industry has changed enormously over the last twenty years. What worked in the nineties doesn’t necessarily work now. Here’s where we decide the marketing tactics or activities you will focus on.
Additional resources: Sample Speaker Evaluation Form
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NEW BONUS!!!
At the end of the E-Course you will automatically receive a link to download FOUR financial Advisor Business Plans based on 4 different business models.
• BONUS ** 4 sample financial advisor business plans with various business models
• BONUS - Sample - Financial Advisor - Wealth Management Business Plan/Marketing Plan example
• BONUS - Sample - Financial Advisor- Registered Investment Advisor Business Plan/Marketing Plan example
• BONUS - Sample - Financial Advisor- Certified Financial Planner (CFP®) Business Plan/Marketing Plan example
• BONUS - Sample - Financial Advisor- Registered Representative Business Plan/Marketing Plan example
PLUS:
You'll get these tools to help you implement your Marketing Plan:
• BONUS - Marketing Activities Idea Bank - loaded with additional marketing ideas to build your financial advisory practice
• BONUS - Marketing Calendar Spreadsheet - enter all your marketing tactics into the color-coded excel calendar to plan your activities efficiently
• BONUS - Marketing Return On Investment Spreadsheet - measure your marketing results to determine what you should do more of and what you should let go
What happens after I click on the Purchase Now link?
- You will go to a secure shopping cart page on our secure server where you will enter your credit card information.
- After paying, you will be directed to the Thank You Page.
- Check your email for the first lesson.
- You will receive one emailed lesson per week, for 10 weeks starting on the day that you purchase the course.
Questions?
Click here to send an email or call us at 480-922-1723
What do I need to know about a Marketing Plan E-Course?
- An E-Course is a series of self study lessons automatically delivered to your email inbox.
- You will receive one emailed lesson per week, for the duration of the course starting on the day that you purchase the course.
- Each course is designed so that you work on one area of your business and marketing plan each week.
- You have one week to complete the Action Items until your next lesson arrives in your inbox.
Tips:
- Please use your primary or personal email address - to ensure timely delivery of each lesson. Corporate email addresses will delay your lessons due to spam filters.
- Once you purchase the course you will be automatically subscribed to a series of weekly lessons.
- Please add "Prosperity Coaching LLC" and "Suzanne Muusers" to your list of "safe senders" or your "white list" to ensure you receive your lesson each week.
- If you do not receive your lesson, look in your spam or junk mail folder.
- The course is best viewed using HTML – which allows special formatting such as bolding certain words, making titles larger etc. If you have MS Outlook you will be able to view the course with formatted text. If your email service uses "plain text" to present your emails, you may want to consider switching to a service or program that allows you to view emails using HTML.
- Print out each lesson as they arrive.
- Work on the current lesson until the next lesson arrives one week later.
- Save each lesson in a special folder on your computer.
What if I need help with my marketing strategies?
Suzanne is available to consult for a fee with you if you need additional assistance. Suzanne will also credit your course fee if you decide to hire her as your coach.
My Personal Guarantee!
If you're not completely satisfied with the Marketing Plan E-Course after completing the course and using the tools — I'll return your money!
I'm 100% confident that my package will be the absolute best, most complete and most useful system to create a thriving financial advisory business that attracts high net worth clients.
More than that, I'm confident that if you employ all the techniques and resources I share with you, you'll gain a noticeable amount of new business over the next year and beyond.
So if the system isn't everything you were expecting, and all my tips and resources don't produce the results you were looking for, just ask me for a refund within three months of your purchase.
No reason needed. No questions asked.
Bonus Reason to purchase today! You are purchasing this program to improve your business, therefore your purchase is 100% tax deductible. That makes this an even better deal -- you really can't lose!
Hire me as your Business Coach
Achieve your goals! Serious, motivated advisors please complete the Complimentary Consulation Form. You'll grow personally and professionally and you'll take full responsibility for your success.